One of my favorite writing projects. Concepts and copy are mine, graphics by iVET360 designers.

This in-depth, long-form report required analyzing survey data and providing copy that presented those findings in in a practical, actionable, and engaging format for the veterinary industry.

Meet BERT: He’s Here to Help Clients Find Your Practice Online When new clients search for your practice online, it’s likely they use some form of the term “vet near me”. But what about when a pet owner searches something like “should pet go-to vet”? Or “low-cost shots pets”?

Ok, so the status of your Yelp page probably isn’t the highest priority for you right now. And if you’re like many veterinarians, Yelp may be your least favorite social media platform. However, there’s a case to be made that Yelp needs to be back on your radar, and we’re going to tell you why.